YouTube has expanded its monetization system, the YouTube Partner Program (YPP). In addition to introducing a new monetization method for short videos, we will start offering “Creator Music” that allows you to obtain a license for music that can be used in videos.
From the beginning of 2023, creators specializing in short videos will be able to apply for YPP if they meet the conditions such as having more than 1,000 subscribers and 10 million views of short videos in the last 90 days.
It will be prepared as a new option in addition to the existing standards of 1,000 subscribers or more and 4,000 hours of total playback time.
Creators can choose the option that works best for their channel, while YouTube says that “all options retain the same level of brand protection that is important to advertisers.”
Additionally, to support creators who are new to posting videos on YouTube, a new YouTube channel will provide early access to audience funding features, including Super Thanks, Super Chat, Super Stickers, and channel memberships. We are planning to introduce various user qualifications into the YPP.
In addition, we will strengthen YouTube’s unique revenue sharing model for creators of short videos. Ads appear between videos in the short video feed, and revenue from those ads is combined each month to pay YouTube Short creators and cover music licensing costs. The creator of the YouTube Short will receive 45% of the overall ad revenue allocated to that creator, split according to the percentage of the total views of the short video. Whether or not you use music doesn’t affect your revenue share percentage, he said.
“Creator music” that makes it easy to use music in videos and also makes money for providers
For long videos, we will start offering “Creator Music” that allows creators to access a music catalog that collects songs that can be used in videos. It is said that it will also provide a new source of revenue for music on YouTube for artists and music rights owners who provide music.
The complexity of music licensing has traditionally prevented creators from generating revenue for most long-form videos that use music. “Creator Music” will allow creators to purchase music licenses at an affordable price and earn the same revenue share as videos without music.
Creators who don’t want to purchase music licenses upfront can also split revenue with the artists of the songs they use and the associated rights holders. “Creator Music” is currently in beta in the US, with plans to expand to more regions in 2023.
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